Erik Brataas appointed new CEO of Polaris Hub
Erik Brataas will be the new CEO of Polaris Hub. He brings in plenty of experience and knowledge from 25 years of working within the music industry and the field of digital distribution.
Erik Brataas (pictured above) will be the next CEO of Polaris Hub
Foto: Javad M. Parsa
On 1 December, Erik Brataas takes over as CEO of Polaris Hub. Erik Brataas’s task will be to further develop the business and build relations with the hub’s customers, all while ensuring that Nordic songwriters receive fair payment when digital platforms and services use their music.
‘I feel privileged and am very much looking forward to becoming part of Polaris Hub. The board and I aim to take the company to the next level and ensure that the rightsholders get the best possible terms. The cross-territorial cooperation established by Koda, Teosto and TONO positions Polaris Hub as a strong and reliable partner for music creators and customers in the Nordic music market. I approach the job with due reverence and am excited about the opportunities that lie ahead,’ says Erik Brataas.
Great expectations
Erik Brataas has worked in the Norwegian music industry for over 25 years. He was CEO of the largest independent music distributor in the Nordics, Phonofile, from 1999 to 2017. Since leaving Phonofile, he has co-founded a number of music industry start-ups, including the Norwegian music publisher Arctic Rights Management. Since 2021, he has served as CEO of FONO, the trade association for independent music companies in Norway.
Erik will help promote even greater growth - Gorm Arildsen
‘We are delighted to welcome Erik to Polaris Hub. He has great insight into the music industry, and furthermore he will also bring in his experiences from developing and running young organisations. We have high hopes and every expectation that Erik will help promote even greater growth in the licensing of our repertoire on digital music services in Europe and globally,’ says Gorm Arildsen, chair of Polaris Hub and CEO of Koda.Polaris Hub is a joint venture created by the Nordic collective rights management organisations Koda (DK), Teosto (FIN) and TONO (NO). Polaris Hub negotiates and enters into agreements for the use of music on digital music services on behalf of the three societies. For example, Polaris Hub has negotiated license agreements with Meta (Facebook & Instagram), Spotify and YouTube. The collaboration aims at bringing rightsholders lower costs and faster distributions, and at providing even better service to music customers.
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