3 tips: Play music your guests will love

Your guests prefer music over silence

The numbers speak for themselves: 94% of guests notice the music as soon as they enter a room. Your guests are looking for memorable experiences when they go out – whether it's to a bar, gallery, or restaurant. Sound and music are among the first things your guests perceive, so it's crucial to manage your background music carefully. Background music can help fill the space when your employees are in the back room or kitchen. Studies show that the absence of music can negatively affect the atmosphere and, consequently, your guests. Without music, you deprive your guests of the cozy atmosphere they seek when they visit you. If your guests are inclined to leave due to a lack of engaging music, it's worth considering how you can use music to captivate them. This way, you prevent them from turning around and seeking out one of your competitors.

Your competitors have their music figured out

Many businesses and restaurants successfully attract new customers by focusing on music and having a music license. But how can you ensure that customers want to return?

In the pursuit of a great experience, there are many paths to take, and one often overlooked path is music. Your competitors know this well, and most of them focus on music. Music is more than just Giro 413 on the radio or a playlist your employees have playing in the background.

Music is emotions, atmosphere, and mood. Music is your opportunity to capture guests in just the right mood and give them a great experience, so they stay a little longer and feel like coming back. To you – not your competitor. Start by asking yourself these questions

Ask yourself 3 questions

Do you play the same song repeatedly? Or have you compiled a playlist of your favorite tracks? Consider whether your music concept matches your customers. Find out if you're setting the right mood for your guests by answering these questions:

1) Who are your guests?

Do you typically host large groups of youths, business people, or perhaps new parents? Consider:

• Who are my guests and how old are they?
• What do my guests spend money on?
• What are my guests interested in? You might have 2-3 core customer groups to match the music with.

2) What atmosphere do you want to create?

Do you have a classic barber shop, a family-friendly restaurant, or a luxurious boutique? By defining your business style, you can better understand the ambiance you want to create and the type of music to play. Note down 3-5 words that describe your business.

3) How loud do you play?

Are the same types of guests visiting in the morning and evening? The tempo, style, and volume of the music can greatly influence how your guests perceive the atmosphere. A slower tempo can create a relaxing ambiance, encouraging guests to stay longer. A faster tempo can increase customer flow, and high volume can create a festive atmosphere. Describe how loud you want to play music in the morning, noon, afternoon, and evening, and on different days of the week.

Once you've considered these questions and written some notes, you're closer to having a plan for using music. Start finding music that suits your target audience and business atmosphere. Decide which artists are good to play in the morning, noon, and evening. Test your playlists over a few weeks to see how your guests react.

You can access over 38 million songs with a music license from Koda instead of using a royalty-free service with a limited number of unknown songs. With songs we all know from around the world, you can create the perfect music mix for you and your guests.

Find your music license