Embracing the future: Koda launches new visual identity and new website

Koda has embraced a new visual identity that blends tradition with innovation in a dynamic, modern style. Featuring an updated logo and a more cohesive narrative, this new visual identity mirrors Koda's strategic goal to be a contemporary, responsible, and value-driven organization, dedicated to fostering a vibrant music scene and a fair economic music market.

Simultaneously, a new website has been launched, showcasing the new design in a user-friendly digital space, making it easier for members, customers, and partners to navigate and find relevant information.

From closed box to open conversation

Koda's new visual identity, created in collaboration with Hey Jack Studio, elevates the design while preserving the core elements like the sound surfaces in the logo and fundamental colors. This new, dynamic approach makes the experience more vivid and engaging, maintaining Koda's strong identity and stability.

A key element of the new identity is the visual representation of Koda's strategy to move from a "closed box" to an "open conversation." This is reflected in the new logo, shaped like a speech bubble to encourage dialogue. The sound surfaces from the old logo now symbolize the "openness" in Koda's strategy, spreading like pulsating sound waves into society, creating resonance, conversations, and ripples in the Danish music and cultural scene.

The new website, developed with Adapt and Novataris, is the result of a strategic development process focused on user needs. It has been created through extensive user testing to ensure it aligns with how our users interact with it.

Koda's CEO: "Technological Future-Proofing"

Koda's CEO, Gorm Arildsen, highlights that the new visual identity and website are crucial steps towards a more modern and future-ready Koda.

"We are proud to unveil a new visual identity that not only enhances our visual appeal but also makes it easier and more intuitive for our members and customers to navigate our platform. This update ensures a cohesive narrative that integrates design, technology, and user-friendliness, reflecting Koda's strategic ambitions."

He stresses that the new identity is central to the company's strategic direction, aiming to create a more welcoming experience of Koda.

"Koda aims to deliver top-tier digital user experiences. Therefore, we have reimagined our platform to ensure that members and customers can quickly and easily find the information they need. The new digital update offers greater functionality, improved accessibility, and a more flexible, future-proof solution that can evolve with users' needs."

A platform for the future

With the new visual identity and website, Koda gains a visual expression and a digital platform designed for the future, allowing for continuous expansion with new improvements. As new needs arise, the website will be adapted and updated with new content and features as soon as they are ready. This agile approach ensures that the platform can grow and evolve in line with the organization's and users' needs.

This transition means users will experience being redirected between the new and old solutions for a period while the platform is gradually updated with new functionality. As a user, you may find yourself navigating between the new and old websites while we work on new and improved functionalities. This applies to the categories: My Koda for members, My Page, and Purchase Music License for customers.

At Koda, we look forward to presenting even more improvements in the near future and will continuously inform you about new features as they become available.

If you have feedback or questions, you are always welcome to contact us – together, we create the best digital experience for Koda's members and customers.