A cohesive music concept brings economic benefits

Tourists and locals in beautiful harmony

The hotel guests' desire to experience Danish culture is fulfilled when guests and locals step in for wine and vinyl on Friday afternoons.
Through the regular music concepts, locals have learned that Coco Hotel is an attractive place to stay – even when the music is off. The hotel's ability to convert the day's 'empty hours' into attracting the local population obviously has an impact on the economy.

Hotel guests typically have plans on Friday evening, when locals stop by before heading out into the city. Many locals visit the hotel's café afterwards to work during the weekdays. A solution that fits perfectly, as the hotel's guests are usually out exploring Copenhagen during the daytime. In this way, the hotel makes efficient use of time and space. The hotel's liveevents are a success because they cater to the guests' desire for a personal travel experience while also providing the hotel with a broader economic benefit.

Music is essential for both guests and staff

At Coco Hotel, music holds a high value. They experience a strange atmosphere if they don't play music, and guests simply stay away. Therefore, they create playlists for different times of the day in varying tempos that match the guests' mood.

Three tips for creating music concepts your guests will love

Whether you're playing music at a hotel, restaurant, or café, it enhances the experience for both guests and employees. Therefore, it's important to invest in the music concept you provide. Matthias shares three tips for successfully integrating music into your venue.

1. Create varied playlists.
   Consider what type of music suits your business and your customers, so that the music becomes an extension of your brand. Create different playlists for the changing moods of the day, and rotate the playlists so your employees don't get tired of hearing the same music.
   
2. Combine background music with live music.
   The background music should at a minimum be present, but by organizing live events with either a DJ or bands, you provide your guests with an additional experience. Be critical when booking live events to attract the right guests, who will hopefully be inclined to return.
   
3. Consistency is your friend.
   Create a music concept and host it over and over again. Consistency does a lot because guests know exactly where to go for a musical experience. So with repeated live events, there's a greater chance that guests will return.

If you want to pamper your guests and employees with music that sets the right mood, you can get a music license. It grants you permission to play more than 38 million songs. If you choose to host live events, you also need a music license for that. The music license ensures that the creators of the music are compensated for the value the music creates for you.