Mand og kvinde arbejder i en kaffebar

The sound of happy employees

21. January 2024

Music plays a bigger role in the workplace than we realize. What background music is playing when you're preparing for service, when the first customer steps into the hair salon, or when the bar is closed and you can finally relax? Read about how you can motivate your employees with the help of music.

Music plays a big part in the employees' everyday life

How much does music matter in your workplace?
What kind of music would your employees like to listen to?
And do you talk to your employees about music?

Three questions you can ask yourself to explore the role that music plays in the workplace. If you blindly turn on the radio or play music from a royalty-free music provider with a limited selection of songs, employees can quickly become irritated by the music. And this affects both their mood and productivity. Therefore, it makes sense to talk about the music.

First and foremost, you should play music that suits the mood you want to present to your guests and customers. The employees are with the guests and customers most of the day and often have a good sense of the music that affects the atmosphere. Therefore, they are good to ask for advice. For example, the employees at Silberbauers Bistro use music to set the mood both before and during service.

3 tips for involving employees in the music profile

  1. Ask the employees if they think the current music profile fits the business and the guests, and if they have any suggestions for new music.
  2. Ask the employees to note the guests' reactions to the music - are they humming along? Are they buying more? Are they leaving? Check the notes every month to see if you need to change the music.
  3. Let the employees create a 2-hour playlist in a specific genre that you test every Friday.

Of course, it's important that you stay true to the business's music profile and that you don't change tracks and genres randomly. You can quickly see the guests' reactions by testing new music during a specific time period and adjusting the music continuously.

81% enjoy listening to music at work

Create a good working environment with background music

Several studies show that music leads to happier and more productive employees. Music plays a significant role in the mental well-being of employees because it evokes positive emotions within us. Emotions that create a pleasant atmosphere in the workplace, which can have several positive effects. For example, a happier work environment can lead to better attendance, higher retention, and a stronger sense of commitment. Not bad considering the high demands placed on the workplace today.

The truth is that music enhances employee productivity because music makes people happy. So consider which music you should play and of course which music license, you should obtain.

Get access to 38 million songs with a music license

When you play music publicly, it is mandatory to have a music license. At Koda, the price of a music license depends on your business, the size of the premises, and how you use the music. For a small business, a music license costs only 20 DKK per day. Other and larger businesses pay a bit more. The price also depends on whether you:

  • play radio, streams music, or shows TV in your business, hair salon, or restaurant.
  • hosts concerts and events with live or recorded music.
  • use music for members or guests in an association, for example a film club or sports club.
  • play music on websites or on the phone.

Calculate the price of a music license

A music concept for your brand

Coco Hotel has a music concept where guests and locals can experience the Danish culture in the hotel's beautiful café and courtyard.

Read the article