Play music that guests hum along to
4. November 2024
Music makes us happy. In a bar, on the radio, at a concert, at the hairdresser's – no matter where we are, we notice the music. That's why Koda fights for the value of music and its creators. So that everyone – no matter where they are – can enjoy the music.
When you use music to create great experiences for your guests and customers, they are more likely to stay longer, buy more, and choose you over a competitor. Did you know, for example, that:
- 81% notice the music in a store?
- 67% would leave a room if there is no music?
- 41% will spend more time in a store if there is music, and if they enjoy the music?
Music plays a significant role. And with the right music license, you can play exactly the music your guests like and that makes them stay a little longer. A music license from Koda provides access to more than 38 million music tracks from all over the world - everything from the latest hits to niche genre music and seasonal classics.
Happy employees make happy guests
Studies show that 77% of employees believe they are more productive when background music is played in a store. This is an excellent reason to involve employees in choosing the music. If you use a royalty-free music provider with a limited repertoire, employees can quickly become demotivated by the repetitive tracks. Therefore, it is advantageous to have a music license that provides access to the entire world's repertoire.
Restaurants where the background music matches the brand earn on average 9.1% more than restaurants that play random music
- HUI Research/Soundtrack Your Brand.
The price of your music license depends on how you use music
The price of your music license depends on how you use music. Do you play background music or host live concerts and events? For small businesses, a music license cost as little as 20 DKK per day. For larger businesses, a music license costs a bit more. The price is calculated based on whether you:
- play radio, stream music, or show TV in your business or restaurant.
- hosts events, DJ sets, or concerts.
- play music for members or guests in an association, for example a film club or sports club.
- use music on your website or in a podcast.
Calculate the price of your music license
It is mandatory to have a music license
When you play music for your guests and employees, you need a music license because music is protected by copyright law. You must therefore obtain permission from those who created the music before you play their music. With a music license from Koda, we take care of all the administrative tasks, so you can play music without worries. Regardless of how you use the music, Koda ensures that your payment goes to the music creators.
We hope that your employees and guests will enjoy the music. With a music license, you contribute to ensuring that new music continues to be created.
Happy Employees
Your employees love music. Talk to them about it.
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